Adobe Summit Sneaks - Gluestick

Hello and welcome back to the

Hussey Coding blog

Today is our last mini blog from this years Adobe Summit looking at the sneaks that were presented to us. This last one comes from Ron Nagy, starts at 30.33mins in and is called project ...

Project Gluestick brings all of Adobe's assets into play to enhance your business and to save you time. By setting up a simple workflow, giving Gluestick specific parameters to follow, it can automatically take raw materials, in this demos case pictures, and transform them into website ready files.

Gone are the days of sifting through countless images cropping, resizing and adjusting for hours on end, with Gluestick all you need to do is tell it what you want, it will even add things like tags, text and swatches for you. Combining the power of tools such as Sensei, Marketing and Experience manager Gluestick can automatically produce your desired end result with a few clicks of a button.
Ending at around 34.34 this sneak brings the session to a close and you can see the whole session here - ADOBE SUMMIT SNEAKS

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Adobe Summit Sneaks - Bon Voyage

Hello there and welcome back to another exciting edition of

the Hussey Coding blog!

Today we are taking a look at the penultimate sneak from this years Adobe Summit brought to us by Erin O'Connor. Starting at 26.20 and ending around 29.40 it's one of the shortest sneaks but still packed full of greatness, so come with us as we take a look at project ...

Project Bon Voyage uses journey orchestration coupled with AI, ML and Adobe Sensei to help marketers guide customers to content or product that is right for them. Encouraging engagement, spending and personalization across the board for all customers with the click of a few buttons, project Bon Voyage not only does it all but it does it all in real time, helping you to see data as it's coming in on all of your campaigns.
It's as simple as setting a goal, goal type and goal target and letting Bon Voyage do the rest.

But what if you want to adjust or add to the customer path half way through? Not a problem, not only does all the data get presented in real time but you can change things in real time too allowing you to instantly update your campaigns to maximise effectiveness and ultimately revenue.
Check out the full video here to watch Erin demo the project as a casino hotel marketer - ADOBE SUMMIT SNEAKS.

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Adobe Summit Sneaks - Access Ace

Hi everyone and welcome back to another edition of the

Hussey Coding blog

Today we delve into the fifth sneak from this years Adobe Summit, project Access Ace, brought to us by Meera Nair.

Starting at 20.45, Project Access Ace is a tool designed to help your portion of customers with vision impairment, cognitive disabilities and who are photo sensitive. Meera reminds us that though this may not affect you now there's no guarantee that sometime in the future it won't so we should all work together now to advance this technology.
But what exactly does it do? Using Access Ace you can check all of your campaign content and then tweek it to be more friendly to all of your customers.

In this demo, Meera is creating an email campaign and runs it through Access Ace to see how accessible it is to all her customers, Access Ace uses the backend HTML code, creates a score using the web content accessibility guidelines and then offers suggestions on what can be done to improve this score.
Things like editing colour contrast between text and backgrounds, inserting alternative text on images and creating document titles, which in its self is quite impressive but then Access Ace goes one step further and gives you a tick box next to each suggestion, clicking one or all of these boxes and then clicking "Auto correct" at the top of the page allows Access Ace to make those changes for you cutting down on the time you would have spent doing it manually.

Using AI and Adobe stock images, Access Ace can also make recommendations of alternative images for your campaigns and also produces the alternative text for that image for you to review and use, automatically updating your score as it goes along. Once you are happy with how it looks you can then run it through Access Ace's screen reader to make sure it also sounds good too. This segment ends at around 25.22 and you can check out the whole video here at ADOBE SUMMIT SNEAKS

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Adobe Summit Sneaks - Clothes Swap

Hi everyone and welcome back to another blog by

Hussey Coding

We're on our 4th sneak today from this years Adobe Summit and it's all about creating the perfect look, for your customers that is, for you it's all about saving time, money and making work that little bit more fun.

Project Clothes Swap comes to us from Ayush Chopra and begins at about 16.05 in the sneaks video. This is basically virtual dress up for the consumer but also a great way to eliminate cost and time restraints for you, the merchant.
Traditionally, as you know, the way you crate an online catalogue or line of product is to hire a number of models and have them all wear a number of items during a lengthy and costly photo shoot. Then there is the arduous task of choosing and editing all of the images in order to complete your gallery.

Clothes swap changes all of this. It's made up of 2 components a Product simulator with single images of all the products you want to use and a Model simulator with single images of the models you want to use. All you need to do is select a model and a number of product items and Clothes swap will automatically overlay the product image to the model, but what if you want to display one product on multiple models? Not a problem, Clothes swap can do that for you too! Clothes swap is able to completely remove the need for long drawn out photo shoots with multiple wardrobe changes and replace it with the click of a button.

But the fun doesn't end there! As end users your customers can also play with this technology. In this example your customer has decided to order some jeans from your site, they add them to the basket and a box pops up with some product recommendations listed. They can then select a top from the recommendations and click the visualise look button to see what the top and jeans look like together.

As we all know, looking at a model wearing clothes they like and your customers wearing them are two different things, well Clothes swap has taken that into consideration too! By uploading a picture of themselves and clicking visualise look they can now see themselves in the clothes in their baskets before purchasing them, it's the ultimate online dressing room experience.

Now if you saw me day to do then you would know that I am no fashionista but even to me the idea of being able to see what I would look like in clothes I want to buy online before I buy them sounds like a good deal.

Check out this sneak and all the others at ADOBE SUMMIT SNEAKS and then come back here on Friday for our look at sneak #5. Until then stay safe and have a great day.

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Adobe Summit Sneaks - Segment Scout

Hi there everyone and welcome back to another edition of the

Hussey Coding blog.

We're on day 3 of our review of the sneaks to come out of this years Adobe Summit and today's sneak comes to us from Aaron Shields, so sit back, relax and learn all about project Segment Scout.

Using Adobes experience platform, with the help of data mining and natural language processing, segment scout is able to help you locate and target the right portion of your audience for specific content. Aaron starts to explain the normal process of doing this is by opening segment builder and giving it criteria to follow in order to find the audience you are looking for. You would do this by using the schema, selecting the type of data and adding it to the central panel.

But what if you aren't familiar with this data, what if you aren't sure of the title your looking for? Enter segment scout!
Segment scout allows you to enter single or multiple keywords and then basically does the work for you. It searches and extracts all data containing or relative to those key words you entered and brings them to your attention, it will even suggest other key words and show you exact results based on your searched keywords.

However the fun doesn't stop there, what if you don't know how to set up the criteria in the first place? Never fear, segment scout is here!
Even with a vague idea of the customer or type of audience you want to reach segment scout can construct the criteria for you. Just type in some keywords or even a small sentence asking it what you are looking for and it will find it, creating suggestions of criteria rules for you and then bringing up the results based on those criteria.

For all the info on this nifty little project check out the session here ADOBE SUMMIT SNEAKS and head to about 10.45 to jump to the start and it ends at about 15.25.
Thanks again for joining us today, don't forget we have some amazing offers on over at Developer Connection for both Magento clients and developers, to find out more head to developerconnection.co.uk or check out our new social media profiles listed below. We hope you have a great weekend and we'll see you right back here on Monday for another sneak review. Until then stay safe and have a great day.

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Adobe Summit Sneaks - Snippets

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Hussey Coding blog

Today we are continuing our look at the sneaks from this years Adobe summit, in case you missed our first blog on them then sneaks are basically sneak previews of things that Adobe are currently working on behind the scenes. Hyman Chung presents this latest sneak named project snippet which is set to change the way digital marketers and content creators display and target audience groups.

For this session, found between 6.15 and 9.50 of the video, Hyman is playing a content marketer for a holiday blog and has published an article about things to do in Australia. There are multiple sections to this article such as sightseeing, wine tasting, adventuring and so on which traditionally all need to be captured into one paragraph and an image on the sites home page which can be a difficult and time consuming thing to do.

Using the power of AI and Adobe sensei, snippets can create smart variations of audiences to target particular customer groups. Sensei uses its insights and data of these variation groups and couples them with the content of the article most attractive to that group and then displays that content on the home page. So if you like adventure holidays then when you go to the site that's the section of the article that will greet you on the homepage, if you like relaxing holidays then that portion will be waiting for you.

But wait, there's more! each section has a snippet quality score making it easier for you to determine it's effectiveness. You are also able to ask snippets to suggest new images and headlines to increase this score and reach more people. Then when you are happy with it all you can preview each section from the home page before publishing your article.

All in all this is a nice tool for those who are content creators or marketers looking to lighten the load and utilize the power of Adobe and you can check out the whole video here Adobe Summit Sneaks.
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Adobe Summit Sneaks - Dually Noted

Hi everybody and welcome back to another blog by

Hussey Coding

If you have been with us for the last 2 weeks you will know that we have been covering the Keynote sessions of this years Adobe Summit, all of which are live and on our blog page. For the next 2 weeks we're going to be covering the last of the keynote videos ...

 First things first, what are sneaks? Simply put they are sneak previews on things that Adobe are working on right now and we are presented with 7 in total during this session.
Unfortunately there are no time stamps in this session so if you are looking for a particular sneak you're going to have to do some jumping around, however, we've made a note of where each one begins and ends so don't worry, we've got you!

The first of the sneaks is called Project Dually Noted and starts at 2.00 in, ends at about 5.30 and is brought to us by Lynn Gong & Eric Matisoff.
This is a neat little tool that makes reviewing both physical and digital documents across long distances much, much easier.

The example given here is a book, the artist wants to know if the author is happy with the design. The artist calls up the digital copy and using the Adobe platform can leave comments on the digital copy for the author to pick up.
Instantly on the other side of the world the author can open the Adobe app, scan a physical copy of the book, read the comments left and reply to the artist using a nifty combo of augmented reality and the power of Adobe.
But it is not limited to just books, any kind of document can undergo the dually noted treatment, contracts and legal documentation, pictures and graphics and a host of other things.

This is a really cool tool and the presentation deserves a watch so head to adobe.com/uk/summit.html?video=5 now to check it out.

That's it for today, join us again on Wednesday for another sneaks mini blog, thanks for supporting us today, stay safe and have a great day!

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Adobe Summit '20 - Review

Hi everyone and welcome back to another blog by

Hussey Coding. 

As this week draws to a close we take a look back at our experience so far of this years Adobe Summit, likes, dislikes and everything in between in our Keynote review

For the last 2 weeks we’ve been hard at work watching and re watching all of the keynote sessions from all 6 tracks, advertising, commerce, customer journey management, B2B, content management and Data & insights.
Over all of these sessions one message rings out, Adobe and all of it’s departments are looking at and trying to find new ways of enhancing the customers experience. That’s what it’s all about now all the new innovations, all the new systems and programs are all geared toward helping you track, record and analyse all the data you can possibly get on a single customer and then use it to target them in a way that feels natural and personal to each individual.

No matter what track you are on that is the message. One of my favourite sayings is “you won’t always remember what some one said but you will always remember how they made you feel” and that’s the goal for Adobe, to entice you to use their newest cloud service, playbook and or innovation to enable you to make your customers feel something that creates brand loyalty in them.

The other, slightly more subtle message coming out of Adobe Summit is that only Adobe can do these things, if you want X,Y,Z done in this particular way then only Adobe, if you want this type of data then only Adobe can deliver. Don’t get me wrong, a lot of the new things they are releasing are really impressive and probably do what they say on the tin and if you were to invest in them they would probably enhance your company in incredible ways.

However, in all this gushing talk of this new product or that new innovation there is a severe lack of numbers involved. Some things are going to be directly integrated into existing product and some will be stand alone but with no price point available anywhere this leads me to believe that Adobe is employing a "convince them of the value and they'll waiver the cost" strategy. And I'm not saying this is bad rather cautioning you to the potential monthly cost incurred by your business to implement all of these wonderful new toys.

As a side note, I do find it interesting that a Summit fully revolving around the message that interaction needs to be personal, there was 0 effort to make the experience of "being" at Summit personal. For all of the boasting and demos that the Keynote speakers gave, there was no actual direct interaction with it for us as an audience. Let me give you an example, we were told about great new strides in product recommendation, where using the power of Adobe the AI can recommend similar items for purchase, not once was a video or session recommended to me based on my previous viewing.
Behind the scenes I don't know how difficult that would have been to set up but Adobe definitely missed an opportunity to demonstrate in a real way how these new projects work.

In conclusion, online shopping is now all about the personal customer experience, that seems to be the message Adobe want people to know. There are sessions here for everyone regardless of your industry and status, this Summit is packed full of content and it would take a good few weeks to just get through it all. Adobe did a great job of bringing the Summit online, even if there were one or two things I thought they cold have done better. 

Head on over to adobe.com/uk/summit.html to see all the content now, for FREE.

Thank you again for supporting Hussey Coding by reading this blog, in the next few weeks we will be exploring a few of the breakout sessions in the commerce track to bring you all the latest news in the world of Magento,
Thanks again and don't forget to stay safe and have a great day.


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Adobe Summit '20 Advertising track - Keynote

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Hussey Coding blog.

Today we breakdown the final keynote session - Advertising! Brought to us by VP and GM of Adobe advertising Cloud, Keith Eadie with the help of Greg Collison, head of product for Adobe advertising cloud, and demos from Shelley Huang, Sr. solutions consultant. So for the last time, get on your marks, get set and let's GO!

Keith begins his keynote by telling us that over the next few years there will be new avenues and opportunities in advertising and that Adobe is building tools and systems to help us take full advantage of them. He tells us that Adobe and the advertising world have been operating in what he calls the "exposure era", much like shotgun advertising, a lot of content bursting onto every device and media stream, but now Adobe are moving to the "experience era" a more targeted, sniper type of advertising delivery that focuses more on customer experience than on saturation.
He then highlights for us the 4 key trends that are shaping this new era.
Firstly the rise in privacy tides, the open vs closed internet, customer data fueld decisioning and lastly that customer experience is paramount.

Adobe have been hard at work creating systems and solutions to these trends in order to help advertisers not only negotiate these new waters but to sail them confidently and competently. Keith then covers the 4 capabilities that any system hoping to provide customers with real time, first party data for both open and closed internet, must have.
These 4 capabilities are self-service application for all advertising channels, seamless activation of first-party audiences, single source of truth for reporting and attribution and connected advertising for connected journeys.

Obviously the next big question is how will Adobe achieve this?
For that answer we head over to Greg who goes over in great detail how Adobe advertising cloud will enable you to capitalize and benefit from the new and exciting opportunities that Keith mentioned earlier in the session.
He then goes on to share some new innovations that are coming to advertising cloud such as Campaign home, which allows you to gain faster insights, simplify your workflow and is designed to help you and your team to improve outcomes and work more efficiently, TV planning, the unified profile, connected advertising and talks about some new measurement and insight tools all coming very soon.

We then cut to Shelley who demos for us how Adobe planned an advertising campaign, personolised their stratergy and evaluated the effectiveness of the campeigns using a combination of Adobe analytics and advertizing cloud before joining Keith for the closing of the keynote session.
As always we want to be very careful about spoiling the experiance for you so we have, as with other blogs in this series, left a lot of information out so head over to adobe.com/uk/summit/2020/advertising.html to check out the full video.

We would like to thank you for joining us for this not so mini blog and encourage you to check out the other blogs in this series, if you haven't already. Please like and share these blogs on social media if you liked them and help to support Hussey Coding in reaching new audiences. Until then stay safe and have a great day.

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Adobe Summit '20 Customer journey management track - Keynote

Hi everyone and welcome back to the one and only

Hussey Coding blog

Today's blog is the penultimate blog in our series of Keynote sessions from this years adobe summit. The Customer journey management keynote is brought to us by VP of platform and products at Adobe experience cloud, Suresh Vittal with demos from both Mathieu Hannouz, Sr. evangelist and group manager at Adobe experience cloud and Freida Bou, Sr. solutions consultant.

This keynote sees Suresh ask the question, how do you grab a customers attention in a sea of personal messages from every other brand?
And then goes on to answer that question for the remainder of the video. Starting with the 4 key components, those being a real time unified profile, batch and real time journeys, content art and science and AI/ML intelligent services, Suresh talks about and explains how Adobe has designed not only its product strategies but also its vision to help you to create, activate and benefit from the tools at the heart of your companies customer journey management strategies.

He introduces us to the Journey orchestration tool that is coming soon, allowing both Adobe and non-Adobe applications to leverage real time signals and then to be able to deliver in the moment personal experiences to individual customers on a huge scale.
We see some new capabilities coming to Adobe campaign standard and classic in the form of additional scale with Adobe experience platform, experience platform audience sharing and data services for standard and external data access with connections to snowflake and hadoop 3.0 and interactive emails with support for Google AMP for classic. As usual we don't want to spoil the whole video for you so you can see what else is new by checking it out for your selves here adobe.com/uk/summit/2020/customer-journey-management.html

Next we are shown a demo of the journey orchestration tool by Mathieu, with the ability to enable companies to act on live data and use it to interact with customers in real time, journey orchestration helps you to create the best one to one real time customer experience possible.
But wait, there's more! Suresh tells us that "Adobe is doubling down on the investment it makes and helping B2B marketers innovate around the digital customer journey" and that these investments fall into the following 3 categories, building a foundation for growth, connecting people and content at scale and powering sales experiences.

Freida then demonstrates for us how Marketo engage combined with the power of experience cloud can be used to create personalized buyer journeys by looking at 3 key areas, how to create consistent and adaptive experiences across channels, how to use content and intelligence to connect with your audience and how to measure what's driving engagement and growth.
We then come back to Suresh who closes up the session by reminding us that customers need to be at the centre of what we do and that Adobe is committed to helping companies, be they B2C or B2B, achieve that goal.

Thank you for sticking with us in what has been a rather long mini blog, again, much like the other keynotes, there are so many things to unpack form these short sessions that it would take us a long time to get through it all but do be sure to come back tomorrow for our final keynote breakdown.
Thank you again and until tomorrow stay safe and have a great day.

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Adobe Summit '20 Commerce track - Keynote

Hi everyone and welcome back to another edition of the

Hussey Coding blog.

We hope that you have had a well rested and productive bank holiday weekend and are ready for another week of Adobe Summit keynote goodness!
That's right, we're picking up where we left off last week with the next of the keynote sessions brought to us by Jason Woosley, VP of commerce product and platform, who is joined by Jennifer Small, senior solutions consultant as she demos some new things in the world of Magento and later by Anil Chakravarthy, EVP & GM of the digital experience business unit at Adobe who answers some questions about how Magento and Commerce in general fit into the overall vision and makeup of Adobe moving forward.

I imagine that this is the one most of you have been waiting for, this is the keynote and track that centres its self around Magento and all that comes with it and once we have covered all the keynoteas and one or two other interesting things we will come back and do a few weekly blogs specifically from this track. Jason starts off by talking a little about what he calls the 4 pillars of Magento commerce, Superior shopping experiences, Intelligent commerce, Business agility and open & scalable and how using these pillars they claim to be "expanding opportunities in commerce for businesses of all sizes".

He then goes on to make some announcements of things coming up in the world of Magento such as the release of M.2.4 coming this year, stay tuned to the Hussey Coding blog for coverage when it's released, featuring headless commerce and omnichannel capabilities, easier to access abilities in the world of PWA such as B2C compatible store fronts and PWA extensions for marketplace, the integration of Adobe stock into the M2 admin panel and the expansion of B2B capabilities with things like B2B buyer workflow coming soon, more sophisticated purchasing workflows, enhancements in importing and exporting processes, product recommendations powered by Adobe Sensei and much, much more!

Jennifer then takes to the screen as she demonstrates for us the new product recommendations and Adobe stock using the recently added page builder on your M2 admin panel. Not only are these new abilities amazing time savers but they go a long way to enhancing the level of customer engagement that you are able to achieve, with these new tools you can now create unique shopping experiences for each individual customer.
Following on from Jennifer's demo we have a QnA between Jason and Anil, we hear a little about Anil's background before Adobe and they discuss such questions as how commerce fits into the digital experience vision for Adobe? What are the roles of Magento partners and developers in the Adobe ecosystem? and how are Adobe meeting the needs of the mid market customers?

There is so much to unpack from this keynote that it would probably warrant a few weeks of blogs just to cover it all so do remember to go and check it out for yourselves at adobe.com/uk/summit/2020/magento-imagine.html. 

Thank you as always for helping to support us here at Hussey Coding just by reading this blog, if you enjoyed it then please share it on social media and drop us a comment while your there. All of our contact details are below along with the details for our Magento project marketplace, Developer Connection where you can find amazing discounts for both store owners and developers right now! But act fast as they won't be around forever!
Until next time, stay safe and have a great day.

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Adobe Summit '20 B2B track - Keynote

Hello and welcome back to another Summit edition of the

Hussey Coding blog

As you will know by now this years Adobe Summit / Magento Imagine was moved to the digital realm due to the global pandemic, this unprecedented moment in history has forced the whole world to think and act differently, those who love to be outdoors are encouraged and in some places made to stay indoors, huge sections of our economy are closed for an undetermined amount of time and business across the globe are having to change and change fast!

This is the focus in today's keynote session from the B2B track, brought to us by Sarah Kennedy, VP of global marketing for Adobe experience cloud, Nnamdi Nwoke, head of US growth marketing at SAP Concur, Brian Glover, director of product marketing and Morissa Dacay, Sr. director of global enterprise marketing at Adobe.

 "The new era of experience in B2B" is this keynotes title and for the majority of this session you will be with Sarah Kennedy as she explains in detail the 3 key principles that will define the new era of marketing as a whole!
Firstly that marketing must become ground zero for growth. Growth needs to be in the DNA of anyone involved in marketing and that in this new era and new climate marketers should be bold and courageous and see the current situation as an opportunity and not to be feared.
During this first point we are introduced to Nnadmdi who emphasises the need for marketers to speak the language, develop the skills and to understand businesses like never before.

Secondly Sarah talks about account based experiences as opposed to account based marketing, encouraging marketers that engagement is the goal and the lack of focus on providing for a businesses needs is to neglect one of the core principles of marketing. She then hands over to Brian who demos for us Marketo engage. Built with B2B marketers in mind, Adobe have recently finished a complete renovation of it's architecture and are excited to introduce some new services, as always you'll have to watch the video to find out what they are.
He then hands over to Morissa who shares with us the story of Adobe's own journey from a complete focus on account based marketing to a more holistic mindset of account based experience in the realm of B2B.

Sarah and Brian then talk and demonstrate for us what Adobe is doing to encourage and cultivate human interaction in all B2B areas in her third definitive principle the power of human connection. Looking at how Adobe is not seeking to replace teachers with tech or cashiers with computers but instead looking to create an easier, faster and more consistent work environment for all. Check out the full video HERE.

And with that we are half way through our keynote mini series here at the Hussey Coding blog. Thank you as always for helping to support this blog, please check out our contact details below where you can like and share this and all of our content on our social media sites and don't forget to come back tomorrow for our next exciting instalment.
Until then, stay safe and have a great day.

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
Visit us at www.husseycoding.co.uk

You can also join all the fun on our various social media profiles
Facebook - facebook.com/husseycoding
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Adobe Summit '20 Data & insight track - Keynote

Welcome one and all to another pact edition of the

Hussey Coding blog

Today we continue our mini series looking at and enjoying this years fully free, all online experience that is the Adobe Summit!
Over the next few days we'll be exploring the keynote sessions of the 6 tracks that are available to us, Content, Data & insight, B2B, Commerce, Journey management and Advertising.
If you missed our first blog - Adobe Summit '20 Content track - Keynote
then click the link to check it out.

Today we'll be taking a deeper look into the Keynote session from the Data & insight track presented to us by Anjul Bhambhri who is VP of platform engineering at Adobe with demos by senior evangelist of analytics & data science of Adobe, Eric Matisoff.
Ready? Set? Then let's go!

Today's video title is "Ignite experiences through real-time customer intelligence" and you can watch it HERE.
"Adobe experience platform is a game changer" this is the claim by Anjul Bhambhri and in this video both she and Eric do a fine job of backing up this claim. Covering the 4 key principles at the centre of Adobe's experience platform, data pipeline, real-time customer profile, Machine learning and AI and cross channel experiences we see how easy tracking and analysing both historical and real-time customer data can be and how applying it can lead to better conversion rates, increased customer loyalty and better understanding of how consumers interact with your brand across all of your channels.

As Anjul kicks off this session we come to understand that using a tool called identity resolution you can now create real-time customer profiles within Adobe experience platform allowing you to collect a wealth of data based on the customers experience in browsing, purchases and preferences and it's these profiles that will form the foundation for building valuable customer relationships.
We're then taken to see all of this in action with a demo by Eric. Here he shows us how to use Adobe's experience platform to leverage this new well of data, collecting it from other Adobe applications as well as third party data streams and how combining this with the web SDK you can collect this data in real-time to make it available for analysis and application.
Anjul then takes us through some new innovations in analytical tools such as cross-device analytics and customer journey analytics, we hear about the new algorithm attribution model, the new executive mobile app for Adobe analytics, some new intelligence services in the Adobe platform and some exciting new features that are coming later this year but you're going to have to watch the video to find out what they are!

Anjul tells us that her team "have been hard at work pushing the boundaries of what's possible with data from every interaction you have with your customers". After watching this video I for one completely believe her!

As always we want to thank you for supporting us here at Hussey Coding just by reading this blog, if you liked it please share it round the the social-verce and help us reach more people in the Magento community and then come back tomorrow when we'll be looking at another keynote session from this years Adobe Summit. Until then, stay safe and have a great day!

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
Visit us at www.husseycoding.co.uk

You can also join all the fun on our various social media profiles
Facebook - facebook.com/husseycoding
Twitter - twitter.com/husseycoding
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Sign up to developer connection at www.developerconnection.co.uk
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Adobe Summit '20 Content track - keynote

Hey there and welcome back to another edition of the

Hussey Coding blog

In this series of mini blogs we're going to be taking a closer look at the amazing content available to us during this years Adobe Summit, with over 100 videos to watch it can be hard to know where to start or what to look for so we are here to help. So with no further delay get on your marks, get set and lets GO!
 

There are 6 tracks to choose from in this years summit, Content, Data & insight, B2B, Commerce, Advertising and Journey management. Each category comes with their own breakout sessions comprising of multiple videos for you to enjoy and absorb, some of which we will look at in later blogs but for the next week or so we'll be delving into the keynote sessions for each track.
In today's mini we'll be looking at the Content tracks key note by Aseem Chandra featuring demos by Gina Casagrande and a testimonial by Helly Hansen's chief digital officer, Chris Hammond.

The title of this video is "Making every moment personal, every experience shoppable" and it doesn't disappoint! Showcasing some of the amazing capabilities of AEM (Adobe Experience Manager), now a cloud service and Magento commerce across the 3 key points of Agility, Omnichannel experience and Personalization.

Aseem and Gina demonstrate for us abilities such as auto updating so you'll always have the latest version, how you can have a seamless workflow between content and commerce allowing you to create, manage, personalize and publish products using native integrations, how AEM and Magento work together to bring you an easy but complete interactive connection between content and commerce management using the latest technologies and AI, introducing new ways of automating product recommendations to increase conversions, easier search options for international members of your teams, Geo targetting personalisation and much, much more!
Then to round up the video we take a look at the innovative way that Helly Hansen have been successfully applying AEM and Magento to their customer centric strategies.
Click HERE to watch it now.

Thank you for supporting us today, we'll be back tomorrow with a look at the next tracks keynote session and some insights into what it's all about.
Don't forget that we have some amazing discounts going on at the moment over on Developer Connection, the Magento project marketplace, Free project creation for all shop owners and clients to get your Magento projects started now and for developers we are waving the set up fee of £30 and dropping the subscription fee to £10 a month for life if you sign up now, but hurry as these discounts won't be around for long!
So until tomorrow, stay safe and have a great day!

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
Visit us at www.husseycoding.co.uk

You can also join all the fun on our various social media profiles
Facebook - facebook.com/husseycoding
Twitter - twitter.com/husseycoding
LinkedIn - linkedin.com/company/hussey-coding

Sign up to developer connection at www.developerconnection.co.uk
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LinkedIn - linkedin.com/company/developer-connection

Welcome to the Summit! - Adobe Summit mini blog

Hello there and welcome back to another edition of the

Hussey Coding blog

Adobe Summit is HERE! That's right the fun has all began and everyone is welcome to the party! So let's dive right into this first mini in the series

Once you arrive at the Summit page, link below, you'll be hit with a welcome video from Shantanu Narayen, Chairman, President and CEO of Adobe coming from his home office in California. Without spoiling the whole video for you Mr. Narayen talks a little about what Adobe has been up to while in lockdown, about some new things since last years Summit, about the impact and positive change going digital can make to our businesses, customers and community and some new exciting things that you'll have to watch the video to learn about. There are a few more videos underneath that will auto play and the whole set lasts about 1hr30.

From there you will be met by a gallery of the 6 keynote speakers and their tracks

1. Content
2. Data & insight
3. B2B
4. Commerce
5. Journey management
6. Advertising

There is also the Sneaks "track" showing off 7 projects that are being worked on behind the scenes at the moment, all of which we are going to be covering in a later blog. Clicking on one of those beautiful faces will take you to that tracks home page where you will find not only the keynote video for that track but also all of the breakout sessions associated with that topic.
 In total there are currently 117 breakout sessions available for you to choose from and possibly more on the way not to mention the keynotes and a few other vids dotted around for you to see.

I cannot stress to you enough what kind of an amazing opportunity this is to be able to access all of this content for free! Even on a logistical level this is amazing, as some of you know Hussey Coding went to Meet Magento UK '19 last year and between two of us we managed to cover the whole conference, that would not be possible for us if we were physically at Adobe Summit but now, through the wonders of technology we can cover the whole thing from the comfort of our own homes and so can you!

We'll be back soon with some of our favourite things about this years Summit but until then click HERE to see it for yourselves.
Thank you as always for supporting us here at Hussey Coding, don't forget that Developer Connection has gone social and to celebrate we have some amazing discounts for both developers and store owners alike, head to any of Developer Connections social profiles, listed below, to find out more!
Until next time, stay safe and have a great day.

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
Visit us at www.husseycoding.co.uk

You can also join all the fun on our various social media profiles
Facebook - facebook.com/husseycoding
Twitter - twitter.com/husseycoding
LinkedIn - linkedin.com/company/hussey-coding

Sign up to developer connection at www.developerconnection.co.uk
Facebook - facebook.com/DeveloperConnection
Twitter - twitter.com/devconnectionuk
LinkedIn - linkedin.com/company/developer-connection

Adobe Summit/Magento Imagine - online and free!

Hey everyone and welcome to the

Hussey Coding blog!

Normally this time of year thousands of people descend upon Las Vegas to be a part of one of the years greatest events

However due to the global pandemic that you may have heard of, Adobe recently put out this statement

"Over the past few weeks, we have been closely monitoring and evaluating the situation around COVID-19 to ensure we are taking the necessary measures to protect the health and wellbeing of Adobe Summit attendees. As a result, we have made the difficult but important decision to make Summit/Imagine 2020 an online event this year and cancel the live event in Las Vegas."

Obviously this is not good news to anyone who has bought tickets, booked flights and taken time out of their working schedule specifically to go to this event, if you are one of those people then follow the link to Adobes FAQ in regards to refunds and other arrangements - Summit FAQ

However, for the rest of us who weren't planning on going, Adobe and Magento have done something incredibly kind, generous and amazing!
They are putting a whole ton of content online for us to see for FREE!
That's right, you will be able to, in some manner, attend this years Adobe Summit/Magento Imagine for free from the comfort of your own home!

Beginning at 8.30am PDT (USA), which if my international time math is correct is about 3.30pm GMT here in the UK we will all have full access to a whole wealth of online content that normally some of us could only dream of being a part of! All you'll need to do is sign up at their website by March 31st.

This is an amazing opportunity for the whole Magento community, whether you were planning on jetting to Las Vegas in person or not now there is no excuse to miss this incredible event! Bringing together industry leaders, unfathomable amounts of accumulated knowledge presented across an excess of 100 sessions that will be on demand and updated regularly, this years fully digital Adobe summit/Magento Imagine is not one to be missed! Especially since there are no plans to reschedule the event during 2020.

So what are you waiting for?
Get over to the website, CLICK HERE, and sign up now, it's quick and easy to do, we know because we've done it. That's right, Hussey Coding will be there in the digital flesh and we can't wait to experience our first summit!

It's also worth noting that the summit is not the only thing happening, the Bigdamrun is still on if you want to take part from your home treadmill or a nice secluded area near you, just CLICK HERE for some more details and to log your progress then head to twitter and let them know how you got on using @bigdamrun
But wait, there's more! Kicking off on Saturday, April 4th is a 24hour online contribution day event, just CLICK HERE for more info and to and register.

Thanks as always for taking the time to support Hussey Coding today and a special thank you to all those who liked and shared our social media posts and got themselves some exclusive Hussey Coding merch, you guys are awesome!

Speaking of awesome, we are also glad to announce that as of today Developer Connection has gone social! You can find all the links to Developer Connections new social homes below along with all the links for Hussey Coding and for a limited time only Developers can enjoy a lifetime discount if they sign up NOW at Developerconnection.co.uk

On behalf of everyone here at Hussey Coding we hope that this blog finds you and your families well and virus free. Until next time stay safe and have a great day.

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
Visit us at www.husseycoding.co.uk

You can also join all the fun on our various social media profiles
Facebook - facebook.com/husseycoding
Twitter - twitter.com/husseycoding
LinkedIn - linkedin.com/company/hussey-coding

Sign up to developer connection at www.developerconnection.co.uk
Facebook - facebook.com/DeveloperConnection
Twitter - twitter.com/devconnectionuk
LinkedIn - linkedin.com/company/developer-connection