8 April 2020

Adobe Summit '20 B2B track - Keynote

Hello and welcome back to another Summit edition of the
Hussey Coding blog

As you will know by now this years Adobe Summit / Magento Imagine was moved to the digital realm due to the global pandemic, this unprecedented moment in history has forced the whole world to think and act differently, those who love to be outdoors are encouraged and in some places made to stay indoors, huge sections of our economy are closed for an undetermined amount of time and business across the globe are having to change and change fast!

This is the focus in today's keynote session from the B2B track, brought to us by Sarah Kennedy, VP of global marketing for Adobe experience cloud, Nnamdi Nwoke, head of US growth marketing at SAP Concur, Brian Glover, director of product marketing and Morissa Dacay, Sr. director of global enterprise marketing at Adobe.
 "The new era of experience in B2B" is this keynotes title and for the majority of this session you will be with Sarah Kennedy as she explains in detail the 3 key principles that will define the new era of marketing as a whole!
Firstly that marketing must become ground zero for growth. Growth needs to be in the DNA of anyone involved in marketing and that in this new era and new climate marketers should be bold and courageous and see the current situation as an opportunity and not to be feared.
During this first point we are introduced to Nnadmdi who emphasises the need for marketers to speak the language, develop the skills and to understand businesses like never before.

Secondly Sarah talks about account based experiences as opposed to account based marketing, encouraging marketers that engagement is the goal and the lack of focus on providing for a businesses needs is to neglect one of the core principles of marketing. She then hands over to Brian who demos for us Marketo engage. Built with B2B marketers in mind, Adobe have recently finished a complete renovation of it's architecture and are excited to introduce some new services, as always you'll have to watch the video to find out what they are.
He then hands over to Morissa who shares with us the story of Adobe's own journey from a complete focus on account based marketing to a more holistic mindset of account based experience in the realm of B2B.

Sarah and Brian then talk and demonstrate for us what Adobe is doing to encourage and cultivate human interaction in all B2B areas in her third definitive principle the power of human connection. Looking at how Adobe is not seeking to replace teachers with tech or cashiers with computers but instead looking to create an easier, faster and more consistent work environment for all. Check out the full video HERE.

And with that we are half way through our keynote mini series here at the Hussey Coding blog. Thank you as always for helping to support this blog, please check out our contact details below where you can like and share this and all of our content on our social media sites and don't forget to come back tomorrow for our next exciting instalment.
Until then, stay safe and have a great day.

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7 April 2020

Adobe Summit '20 Data & insight track - Keynote

Welcome one and all to another pact edition of the
Hussey Coding blog

Today we continue our mini series looking at and enjoying this years fully free, all online experience that is the Adobe Summit!
Over the next few days we'll be exploring the keynote sessions of the 6 tracks that are available to us, Content, Data & insight, B2B, Commerce, Journey management and Advertising.
If you missed our first blog - Adobe Summit '20 Content track - Keynote
then click the link to check it out.

Today we'll be taking a deeper look into the Keynote session from the Data & insight track presented to us by Anjul Bhambhri who is VP of platform engineering at Adobe with demos by senior evangelist of analytics & data science of Adobe, Eric Matisoff.
Ready? Set? Then let's go!
Today's video title is "Ignite experiences through real-time customer intelligence" and you can watch it HERE.
"Adobe experience platform is a game changer" this is the claim by Anjul Bhambhri and in this video both she and Eric do a fine job of backing up this claim. Covering the 4 key principles at the centre of Adobe's experience platform, data pipeline, real-time customer profile, Machine learning and AI and cross channel experiences we see how easy tracking and analysing both historical and real-time customer data can be and how applying it can lead to better conversion rates, increased customer loyalty and better understanding of how consumers interact with your brand across all of your channels.

As Anjul kicks off this session we come to understand that using a tool called identity resolution you can now create real-time customer profiles within Adobe experience platform allowing you to collect a wealth of data based on the customers experience in browsing, purchases and preferences and it's these profiles that will form the foundation for building valuable customer relationships.
We're then taken to see all of this in action with a demo by Eric. Here he shows us how to use Adobe's experience platform to leverage this new well of data, collecting it from other Adobe applications as well as third party data streams and how combining this with the web SDK you can collect this data in real-time to make it available for analysis and application.
Anjul then takes us through some new innovations in analytical tools such as cross-device analytics and customer journey analytics, we hear about the new algorithm attribution model, the new executive mobile app for Adobe analytics, some new intelligence services in the Adobe platform and some exciting new features that are coming later this year but you're going to have to watch the video to find out what they are!

Anjul tells us that her team "have been hard at work pushing the boundaries of what's possible with data from every interaction you have with your customers". After watching this video I for one completely believe her!

As always we want to thank you for supporting us here at Hussey Coding just by reading this blog, if you liked it please share it round the the social-verce and help us reach more people in the Magento community and then come back tomorrow when we'll be looking at another keynote session from this years Adobe Summit. Until then, stay safe and have a great day!

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6 April 2020

Adobe Summit '20 Content track - keynote

Hey there and welcome back to another edition of the
Hussey Coding blog

In this series of mini blogs we're going to be taking a closer look at the amazing content available to us during this years Adobe Summit, with over 100 videos to watch it can be hard to know where to start or what to look for so we are here to help. So with no further delay get on your marks, get set and lets GO!
 
There are 6 tracks to choose from in this years summit, Content, Data & insight, B2B, Commerce, Advertising and Journey management. Each category comes with their own breakout sessions comprising of multiple videos for you to enjoy and absorb, some of which we will look at in later blogs but for the next week or so we'll be delving into the keynote sessions for each track.
In today's mini we'll be looking at the Content tracks key note by Aseem Chandra featuring demos by Gina Casagrande and a testimonial by Helly Hansen's chief digital officer, Chris Hammond.
The title of this video is "Making every moment personal, every experience shoppable" and it doesn't disappoint! Showcasing some of the amazing capabilities of AEM (Adobe Experience Manager), now a cloud service and Magento commerce across the 3 key points of Agility, Omnichannel experience and Personalization.

Aseem and Gina demonstrate for us abilities such as auto updating so you'll always have the latest version, how you can have a seamless workflow between content and commerce allowing you to create, manage, personalize and publish products using native integrations, how AEM and Magento work together to bring you an easy but complete interactive connection between content and commerce management using the latest technologies and AI, introducing new ways of automating product recommendations to increase conversions, easier search options for international members of your teams, Geo targetting personalisation and much, much more!
Then to round up the video we take a look at the innovative way that Helly Hansen have been successfully applying AEM and Magento to their customer centric strategies.
Click HERE to watch it now.

Thank you for supporting us today, we'll be back tomorrow with a look at the next tracks keynote session and some insights into what it's all about.
Don't forget that we have some amazing discounts going on at the moment over on Developer Connection, the Magento project marketplace, Free project creation for all shop owners and clients to get your Magento projects started now and for developers we are waving the set up fee of £30 and dropping the subscription fee to £10 a month for life if you sign up now, but hurry as these discounts won't be around for long!
So until tomorrow, stay safe and have a great day!

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
Visit us at www.husseycoding.co.uk

You can also join all the fun on our various social media profiles
Facebook - facebook.com/husseycoding
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