Developer Connection - Knowledge is power

It is widely believed that Sir Francis Bacon first spoke the famous words "knowledge is power!”

This famous phrase has been mentioned and written in emails, memos, board meetings and conferences all over the world! But when it comes to the traditional market place, this widely accepted and repeated philosophy seems to be missing in action.

 

Common sense would dictate that the more information available about a project and or a developer beforehand would increase the success rate and satisfaction of all parties. Though it is also fair to say that you may not want to give every detail of your project away or need to reveal your school exam results on your CV, there is a lack of vital information in some cases. I wish we were talking about trivial information here but we're not! Necessary things like budget, time scale and availability are all extremely important in the development process and yet so often these things are missing from project specs. 

So who’s to blame for this? Is it the service? Is it the clients, store owners or developers fault? Truth be told, the mess belongs to everyone! There are store owners and clients unwilling to give specific details on projects, things like deadlines or budget, developers who don’t give realistic timescales in the fear of not securing a project and services that encourage this environment of confusion and frustration by not asking parties to provide essential information. Too often you see badly written project specs that developers are tripping over each other to "win", writing proposal after proposal filled with unrealistic promises while services are happy to let this happen as long as you use them.

 

Enter Developer Connection where we have created a quick, easy and detailed project creation form for store owners to fill out. This project creation form is specifically designed to provide developers with all the information they need by making many of the questions mandatory, things like "How long do you expect the project to take?" and "What version of Magento is the project for?" 

Likewise, there is a process where developers can input their availability, qualifications and specialist areas to help clients choose the best developer for their project. Developers won't need to write endless proposals either, because their developer profile will be their proposal so as long as they create a great, eye-catching profile, they'll have no problems.

 

Next week, we’ll dive into the finer details of this process. For now, we’ll leave you with this. If knowledge truly is power and the traditional market place is content to leave itself and it’s users in a position of informational drought, maybe it's time for something new? Come and join us at Developerconnection.co.uk and take back your power!

 

Thank you for letting us be a part of your day, drop us a comment or join us on our social media sites listed below, we would love to hear from you, but until then stay safe and have a great day.

You can also join all the fun on our various social media profiles
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Developer Connection - Hire the right UK Magento developers for your project.

In case you didn't notice, we recently overhauled our whole website and branding and to celebrate, over the next few week's we'll be taking a fresh look at everything Developer Connection has to offer both Magento developers and store owners alike.

Developer Connection is purposefully designed to be a Magento specific marketplace for developers and store owners to enjoy fast, easy, professional experiences while building long-lasting business relationships with others using the service.

There are many other services out there that claim to have this same vision while claiming to be different and be the best. Though we're not here to claim these things, we believe that we offer both clients and developers something unique, fresh and unrivalled.

We'll be making direct comparisons between Developer Connection and some of the more popular services in an upcoming blog, for now, we're going to look at the wider traditional market place to see how Developer Connection is different in 3 key areas.

One of the biggest problems with all of these services is hidden fees! Hidden fees are where the majority of these services make their money. Either by splitting the cost between freelancer and client or palming off the total amount to one or other. There's no escaping the reality that someone IS paying more than they NEED to, to the benefit of the service providers.
Developer Connection has NO hidden fees. Everything is upfront and there for you to see before you push that payment button.

Another issue with the traditional marketplace is communication.
Services will do everything they can to get you to use their service for everything and package it with a bow under the guise of convenience. What many people are unaware of is the small print that says if you connect with your chosen developer or client using any tools outside of the ones the service provides, then you are likely to be barred from the service or have your account permanently deleted.
We hate this! It creates this atmosphere of distrust and pressure between client and freelancer and is very "big brother is watching".
At Developer Connection, all we do is connect people, so you are free to use the tools you're used to and communicate outside of our service.

There's also the amount of information that's required by the service.
Many of these services require minimal information on projects, pricing and deadlines and often leaves developers chasing project details and store owners waiting for results. This again creates this friction between all parties involved.
As a development company ourselves, we understand the need for precise and clear information so created a quick but detailed way for store owners to communicate their needs and for developers to showcase their abilities and communicate their availability to clients.

Over the next few weeks, we'll be taking a closer look at these 3 issues and more as we compare Developer Connection with the other services out there in the traditional marketplace.
Thank you for letting us be a part of your day. If you have any questions about Developer Connection, please feel free to contact us using the details below. Until then, stay safe and have a great day.

You can also join all the fun on our various social media profiles
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Why choose Evolved Caching?

Hi everyone and welcome back to another edition of

the Hussey Coding blog.

Last week we revealed to the world that our extension for the Magento 1 platform, Evolved Caching, is now free for download. However, I know what you're thinking, "Just because it's free, doesn't mean it's worth it!"

In today's article, we'll task the question... 

If you're on the search for a full-page caching solution for your Magento store you have probably seen a wide range of solutions with seemingly more on the way all the time. So why should you pick Evolved Caching over other solutions?

 

Evolved Caching offers not only the best performance in the market place, but it's also a significantly more advanced solution than competing products. In performance terms Evolved Caching is comparable to Varnish, meaning you are likely to achieve the same time to first byte (TTFB). If you want to use Varnish, then you can integrate directly and have both Varnish and Evolved Caching serve your cached pages. Evolved Caching will also allow Varnish to cache many more pages than other Varnish only extension solutions. PageCache powered by Varnish, for instance, stops serving cached content altogether as soon as you add a product into the cart.

Evolved Caching can achieve the same TTFB as Varnish because of how it serves cached content compared to other solutions. Most solutions pull the cached content then populate the cached page with dynamic data (i.e. mini cart, header links, etc.) before delivering anything to the browser. This means you'll have to enter the Magento framework to generate the cached content, which is always going to be slow! Why? Well, every time you do this, you'll need to run thousands of lines of code and execute a large number of database requests. This has a direct impact of how long it takes the server to deliver content to the browser and therefore your TTFB.

Evolved Caching is different because it delivers the cached content to the browser immediately giving an excellent TTFB. It then populates the page with dynamic content after it has been delivered to the browser. It can populate the page with dynamic content in 2 ways, either via an AJAX request or via BigPipe. It was the first solution to use AJAX, and the only solution to offer BigPipe as an option.

Whichever method you pick you are going to have the cached page content delivered to the browser quicker and therefore achieve a better TTFB. To give you an idea of how much faster Evolved Caching is, when looking at other solution demo's, we see the server taking around 30% of the time to generate HTML for each page (600ms without caching, 200ms with.) If you have a look at our benchmarks, you will see you are looking at less than 0.5% of the time to generate HTML for each page.

So performance and TTFB is one reason to implement Evolved Caching over other solutions, but, increased performance isn't the only benefit! Evolved Caching has a totally different approach to keeping the cache up to date. Many other solutions rely on a cache purge and crawl cycle to refresh the cache. This means that the entire cache is likely cleared and rebuilt on a daily, or a more regular interval. When making updates to your site's content you may not see those changes reflected until this cache purge and crawl cycle has been completed.

Evolved Caching is totally different in its approach.

The aim right from the start was to make it a hands-off solution that just works, keeping your cache always primed and up to date. Only the relevant cached pages are rebuilt, for instance, when saving a product, category or CMS page. It also caters for caching scenarios that other solutions don't like rebuilding the cache for time-limited, storewide design changes, applying to a product, category or CMS page. The same is true for other time-limited features such as special or limited product prices.

Basically once a cached page has been created, you should never have to delete it, and it should always be kept up to date automatically. However, should you find that you do need to clear your full page cache, Evolved Caching includes the functionality to crawl your site, creating a basic cache as a starting point. It also allows you to regenerate your entire cache in case you want to make a site-wide design change that affects every page like the header or footer.

Another reason to favour Evolved Caching over other solutions is the options it gives you in how you want to store your cached content. You can cache to files, APC, Memcached or Redis with memory-based cache storage being faster on average than files. Although some solutions offer different caching backends, many don't and only cache to files.

Evolved Caching was also developed to make it easy to configure for your install. Other solutions require some development knowledge to hole punch any but standard blocks from caching - so, you need to create an XML configuration file defining extra blocks to exclude. Evolved Caching instead provides a frontend URL helper argument, ?show names. Append this to any frontend URL and the block names will be displayed, just add any of these names into the extension config in admin and that's it - no development knowledge required! You can equally add in pages by URL to be excluded from caching from admin, i.e. cart, checkout, customer login area etc.

 

These things are really just touching the surface of what the extension can do compared to competing solutions and you can read a lot more in our documentation or you can get your FREE copy from our store at

https://store.husseycoding.co.uk/

 

or on GitHub at

github.com/husseycoding/evolvedcaching  

 

Thank you for joining us today, as always please consider liking, sharing and spreading the love on your favourite social media platforms using the #HusseyCoding. Until then, stay safe and have a great day.

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Can I still run an M1 store?

Good morning everyone and welcome back to another edition of

the Hussey Coding blog

As many of you will know all official support for Magento 1 came to an end earlier this year (2020). This means that Adobe will no longer be devoting any resources whatsoever to the M1 platform going forward. In their minds, there's no more Magento 1 and Magento 2, there's just Magento.
And while we here at Hussey Coding fully support migration to M2, today we ask the question ...

If you've been using Magento since the start, then your store is quickly coming up on it's 12th, even 13th birthday. By now, you'll have become overly familiar with the way M1 works, what it can do for you, you'll have found and implemented all your favourite extensions and you probably have your trusted devs on speed dial, ready to help with new features or problematic issues. With all of that taken into account, I think it's perfectly understandable to want to stay with M1. But can you still successfully run your business using it? 

Of course, the short answer to the question is yes, you can still run your store using M1. In all honesty, you can probably go for a while without any issues at all. However, that won't last forever! Below we're going to outline some of our concerns for the stores that stay on M1.

Security

This is the big one because it not only affects your store but every part of your business, even the parts arent online! Let's be clear, you, as a store owner, have always been responsible for the security of your store, however, that mostly revolved around your ability to make sure the latest security patch was installed, that is no longer an option as there are no more security patches and so now you have more responsibility in regards to store security.

Adobe has made it quite clear that it will not be responding to any M1 security issues, meaning that you are very much on your own now and a prime target for Cybercriminals, the reality is that the further away from June 2020 we get, the easier it will be for Cybercriminals to detect, infiltrate and exploit the gaps in your M1's store security.

Extensions

If you want to keep any M1 extensions, then you will have needed to download them by the 7th of July 2020. Adobe actively removed all M1 extensions from the Magento Marketplace after this date.

In addition to this, after the 6th of August 2020, they were all removed from the Magento repository. If you need a new M1 extension now, then you'll need to find someone to custom-build you one. And don't forget that you are responsible for ensuring that all extensions installed now meet your security standards and don't compromise your store.

Third-party vendors

Traditionally as a store owner, you are, or at least should be, quite careful about who you use as a third party vendor. Picking the wrong vendors can lead to difficulties, loss of reputation and even security risks. With the M1 platform's code becoming more and more diluted and varied from one merchant to the next as adjustments and custom-built extensions are added this may become an issue for third party vendors. Suppliers, contractors, payment gateways and other third-party services will probably stick around for a while, but as time goes on, we predict that more and more third-party vendors will start refusing to work with merchants using the outdated M1 platform. Why? Well simply because the further away we get from M1's EOL the more of a risk the platform becomes to the vendor's businesses, reputation and security.

Cost

In the short term, nothing will cost you any more than usual, until there is a problem or your favourite extension stops working.

The reality is, even if you have an internal developer or dev team, they're not going to want to be working with old code and methods forever. They're going to be learning new languages, methods and coding practices because that's where the money is! And the further we get from June 2020, the more specialised an area M1 code becomes so inevitably cost will go up as fewer and fewer developers want to work with the older M1 system.

Not only that but a year from now when you want to revamp your site or store then you'll need to find someone to custom-build it for you, incurring more cost again. Security and maintenance will cost you extra and, as we will see in a moment as your expenses are going up, your income will most likely go down.

Staying competitive

You'll need to take into account how crowded your market is and how competitive you want to be. If you are a small, bespoke store that doesn't see much competition, then this may not be a problem for you, however, for many of us in the retail space, 2020 has been a brutal year!

Much of it has just been about surviving and staying open as opposed to focusing on being top of the Google search list. Though being competitive is the last thing on your mind, you need to factor competition into your plans for the future. When we start to see some semblance of normal again, you may find that your industry space has been filling up.

Even as new technologies become available, it will grow increasingly difficult to integrate them into your business. Costing you extra to get them up and running, all while your competitors, both old and new, gain the edge by leveraging new innovations and processes.

Support

Like we said above, there will be support out there, for now! Vendors won't drop you tomorrow, and your customers won't abandon your store overnight. However, the longer we go on, the smaller and smaller that pool of support will become. M1 developers will be in short supply, and even generic M1 stores will become unrecognisable as stores will require unique code and systems to keep them running. Until eventually, the M1 store you started with isn't an M1 any more. 

So what's the conclusion? Can you still run an M1 store now that EOL has come and gone? Yes but not for long, eventually you are going to have to move or migrate. M2, in our opinion, is your best option and though it will cost you a lot upfront, migration will save you more down the line.

If you're looking to migrate to M2 or you're looking for continuing support for your existing M1 store, then head over to Developerconnection.co.uk now! There you'll find developers and developer teams who are skilled in every area of Magento, ready and eager to help you out.

Thank you for joining us today. We hope you found this article helpful and would really appreciate your further support by liking and sharing this across your favourite social media platforms.
Until then, stay safe and have a great day.

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Adobe Summit Sneaks - Gluestick

Hello and welcome back to the

Hussey Coding blog

Today is our last mini blog from this years Adobe Summit looking at the sneaks that were presented to us. This last one comes from Ron Nagy, starts at 30.33mins in and is called project ...

Project Gluestick brings all of Adobe's assets into play to enhance your business and to save you time. By setting up a simple workflow, giving Gluestick specific parameters to follow, it can automatically take raw materials, in this demos case pictures, and transform them into website ready files.

Gone are the days of sifting through countless images cropping, resizing and adjusting for hours on end, with Gluestick all you need to do is tell it what you want, it will even add things like tags, text and swatches for you. Combining the power of tools such as Sensei, Marketing and Experience manager Gluestick can automatically produce your desired end result with a few clicks of a button.
Ending at around 34.34 this sneak brings the session to a close and you can see the whole session here - ADOBE SUMMIT SNEAKS

Thank you again for your support in reading this blog. Don't forget to check out our various social media profiles for more from Hussey Coding and to join in the conversation. Until then stay safe and have a great weekend.

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Adobe Summit Sneaks - Bon Voyage

Hello there and welcome back to another exciting edition of

the Hussey Coding blog!

Today we are taking a look at the penultimate sneak from this years Adobe Summit brought to us by Erin O'Connor. Starting at 26.20 and ending around 29.40 it's one of the shortest sneaks but still packed full of greatness, so come with us as we take a look at project ...

Project Bon Voyage uses journey orchestration coupled with AI, ML and Adobe Sensei to help marketers guide customers to content or product that is right for them. Encouraging engagement, spending and personalization across the board for all customers with the click of a few buttons, project Bon Voyage not only does it all but it does it all in real time, helping you to see data as it's coming in on all of your campaigns.
It's as simple as setting a goal, goal type and goal target and letting Bon Voyage do the rest.

But what if you want to adjust or add to the customer path half way through? Not a problem, not only does all the data get presented in real time but you can change things in real time too allowing you to instantly update your campaigns to maximise effectiveness and ultimately revenue.
Check out the full video here to watch Erin demo the project as a casino hotel marketer - ADOBE SUMMIT SNEAKS.

Thanks for joining us today and don't forget to come back on Friday for our final sneak mini blog. If you liked this blog, please share it on your social media profiles using the #HusseyCoding and help us reach more people.
Until next time stay safe and have a great day.

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Adobe Summit Sneaks - Access Ace

Hi everyone and welcome back to another edition of the

Hussey Coding blog

Today we delve into the fifth sneak from this years Adobe Summit, project Access Ace, brought to us by Meera Nair.

Starting at 20.45, Project Access Ace is a tool designed to help your portion of customers with vision impairment, cognitive disabilities and who are photo sensitive. Meera reminds us that though this may not affect you now there's no guarantee that sometime in the future it won't so we should all work together now to advance this technology.
But what exactly does it do? Using Access Ace you can check all of your campaign content and then tweek it to be more friendly to all of your customers.

In this demo, Meera is creating an email campaign and runs it through Access Ace to see how accessible it is to all her customers, Access Ace uses the backend HTML code, creates a score using the web content accessibility guidelines and then offers suggestions on what can be done to improve this score.
Things like editing colour contrast between text and backgrounds, inserting alternative text on images and creating document titles, which in its self is quite impressive but then Access Ace goes one step further and gives you a tick box next to each suggestion, clicking one or all of these boxes and then clicking "Auto correct" at the top of the page allows Access Ace to make those changes for you cutting down on the time you would have spent doing it manually.

Using AI and Adobe stock images, Access Ace can also make recommendations of alternative images for your campaigns and also produces the alternative text for that image for you to review and use, automatically updating your score as it goes along. Once you are happy with how it looks you can then run it through Access Ace's screen reader to make sure it also sounds good too. This segment ends at around 25.22 and you can check out the whole video here at ADOBE SUMMIT SNEAKS

Thank you again for joining us today, don't forget to like and share our blogs and also head on over to DeveloperConnection.co.uk where we are helping the UK economy by offering automatic discounts for both clients (Free project creation) and developers (£10 a month subscription for life) right now.
We hope that you have a great weekend and we'll see you back here on Monday for another Hussey Coding mini blog, until then, stay safe and have a great day.

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Adobe Summit Sneaks - Clothes Swap

Hi everyone and welcome back to another blog by

Hussey Coding

We're on our 4th sneak today from this years Adobe Summit and it's all about creating the perfect look, for your customers that is, for you it's all about saving time, money and making work that little bit more fun.

Project Clothes Swap comes to us from Ayush Chopra and begins at about 16.05 in the sneaks video. This is basically virtual dress up for the consumer but also a great way to eliminate cost and time restraints for you, the merchant.
Traditionally, as you know, the way you crate an online catalogue or line of product is to hire a number of models and have them all wear a number of items during a lengthy and costly photo shoot. Then there is the arduous task of choosing and editing all of the images in order to complete your gallery.

Clothes swap changes all of this. It's made up of 2 components a Product simulator with single images of all the products you want to use and a Model simulator with single images of the models you want to use. All you need to do is select a model and a number of product items and Clothes swap will automatically overlay the product image to the model, but what if you want to display one product on multiple models? Not a problem, Clothes swap can do that for you too! Clothes swap is able to completely remove the need for long drawn out photo shoots with multiple wardrobe changes and replace it with the click of a button.

But the fun doesn't end there! As end users your customers can also play with this technology. In this example your customer has decided to order some jeans from your site, they add them to the basket and a box pops up with some product recommendations listed. They can then select a top from the recommendations and click the visualise look button to see what the top and jeans look like together.

As we all know, looking at a model wearing clothes they like and your customers wearing them are two different things, well Clothes swap has taken that into consideration too! By uploading a picture of themselves and clicking visualise look they can now see themselves in the clothes in their baskets before purchasing them, it's the ultimate online dressing room experience.

Now if you saw me day to do then you would know that I am no fashionista but even to me the idea of being able to see what I would look like in clothes I want to buy online before I buy them sounds like a good deal.

Check out this sneak and all the others at ADOBE SUMMIT SNEAKS and then come back here on Friday for our look at sneak #5. Until then stay safe and have a great day.

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Adobe Summit Sneaks - Segment Scout

Hi there everyone and welcome back to another edition of the

Hussey Coding blog.

We're on day 3 of our review of the sneaks to come out of this years Adobe Summit and today's sneak comes to us from Aaron Shields, so sit back, relax and learn all about project Segment Scout.

Using Adobes experience platform, with the help of data mining and natural language processing, segment scout is able to help you locate and target the right portion of your audience for specific content. Aaron starts to explain the normal process of doing this is by opening segment builder and giving it criteria to follow in order to find the audience you are looking for. You would do this by using the schema, selecting the type of data and adding it to the central panel.

But what if you aren't familiar with this data, what if you aren't sure of the title your looking for? Enter segment scout!
Segment scout allows you to enter single or multiple keywords and then basically does the work for you. It searches and extracts all data containing or relative to those key words you entered and brings them to your attention, it will even suggest other key words and show you exact results based on your searched keywords.

However the fun doesn't stop there, what if you don't know how to set up the criteria in the first place? Never fear, segment scout is here!
Even with a vague idea of the customer or type of audience you want to reach segment scout can construct the criteria for you. Just type in some keywords or even a small sentence asking it what you are looking for and it will find it, creating suggestions of criteria rules for you and then bringing up the results based on those criteria.

For all the info on this nifty little project check out the session here ADOBE SUMMIT SNEAKS and head to about 10.45 to jump to the start and it ends at about 15.25.
Thanks again for joining us today, don't forget we have some amazing offers on over at Developer Connection for both Magento clients and developers, to find out more head to developerconnection.co.uk or check out our new social media profiles listed below. We hope you have a great weekend and we'll see you right back here on Monday for another sneak review. Until then stay safe and have a great day.

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Adobe Summit Sneaks - Snippets

Hey everyone and welcome back to another

Hussey Coding blog

Today we are continuing our look at the sneaks from this years Adobe summit, in case you missed our first blog on them then sneaks are basically sneak previews of things that Adobe are currently working on behind the scenes. Hyman Chung presents this latest sneak named project snippet which is set to change the way digital marketers and content creators display and target audience groups.

For this session, found between 6.15 and 9.50 of the video, Hyman is playing a content marketer for a holiday blog and has published an article about things to do in Australia. There are multiple sections to this article such as sightseeing, wine tasting, adventuring and so on which traditionally all need to be captured into one paragraph and an image on the sites home page which can be a difficult and time consuming thing to do.

Using the power of AI and Adobe sensei, snippets can create smart variations of audiences to target particular customer groups. Sensei uses its insights and data of these variation groups and couples them with the content of the article most attractive to that group and then displays that content on the home page. So if you like adventure holidays then when you go to the site that's the section of the article that will greet you on the homepage, if you like relaxing holidays then that portion will be waiting for you.

But wait, there's more! each section has a snippet quality score making it easier for you to determine it's effectiveness. You are also able to ask snippets to suggest new images and headlines to increase this score and reach more people. Then when you are happy with it all you can preview each section from the home page before publishing your article.

All in all this is a nice tool for those who are content creators or marketers looking to lighten the load and utilize the power of Adobe and you can check out the whole video here Adobe Summit Sneaks.
Thank you as always for being with us today, check out all our social media links below and please help support Hussey Coding by liking and sharing this article with you friends, collogues and social audience.
Until Friday stay safe and have a great day.

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Adobe Summit Sneaks - Dually Noted

Hi everybody and welcome back to another blog by

Hussey Coding

If you have been with us for the last 2 weeks you will know that we have been covering the Keynote sessions of this years Adobe Summit, all of which are live and on our blog page. For the next 2 weeks we're going to be covering the last of the keynote videos ...

 First things first, what are sneaks? Simply put they are sneak previews on things that Adobe are working on right now and we are presented with 7 in total during this session.
Unfortunately there are no time stamps in this session so if you are looking for a particular sneak you're going to have to do some jumping around, however, we've made a note of where each one begins and ends so don't worry, we've got you!

The first of the sneaks is called Project Dually Noted and starts at 2.00 in, ends at about 5.30 and is brought to us by Lynn Gong & Eric Matisoff.
This is a neat little tool that makes reviewing both physical and digital documents across long distances much, much easier.

The example given here is a book, the artist wants to know if the author is happy with the design. The artist calls up the digital copy and using the Adobe platform can leave comments on the digital copy for the author to pick up.
Instantly on the other side of the world the author can open the Adobe app, scan a physical copy of the book, read the comments left and reply to the artist using a nifty combo of augmented reality and the power of Adobe.
But it is not limited to just books, any kind of document can undergo the dually noted treatment, contracts and legal documentation, pictures and graphics and a host of other things.

This is a really cool tool and the presentation deserves a watch so head to adobe.com/uk/summit.html?video=5 now to check it out.

That's it for today, join us again on Wednesday for another sneaks mini blog, thanks for supporting us today, stay safe and have a great day!

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Adobe Summit '20 - Review

Hi everyone and welcome back to another blog by

Hussey Coding. 

As this week draws to a close we take a look back at our experience so far of this years Adobe Summit, likes, dislikes and everything in between in our Keynote review

For the last 2 weeks we’ve been hard at work watching and re watching all of the keynote sessions from all 6 tracks, advertising, commerce, customer journey management, B2B, content management and Data & insights.
Over all of these sessions one message rings out, Adobe and all of it’s departments are looking at and trying to find new ways of enhancing the customers experience. That’s what it’s all about now all the new innovations, all the new systems and programs are all geared toward helping you track, record and analyse all the data you can possibly get on a single customer and then use it to target them in a way that feels natural and personal to each individual.

No matter what track you are on that is the message. One of my favourite sayings is “you won’t always remember what some one said but you will always remember how they made you feel” and that’s the goal for Adobe, to entice you to use their newest cloud service, playbook and or innovation to enable you to make your customers feel something that creates brand loyalty in them.

The other, slightly more subtle message coming out of Adobe Summit is that only Adobe can do these things, if you want X,Y,Z done in this particular way then only Adobe, if you want this type of data then only Adobe can deliver. Don’t get me wrong, a lot of the new things they are releasing are really impressive and probably do what they say on the tin and if you were to invest in them they would probably enhance your company in incredible ways.

However, in all this gushing talk of this new product or that new innovation there is a severe lack of numbers involved. Some things are going to be directly integrated into existing product and some will be stand alone but with no price point available anywhere this leads me to believe that Adobe is employing a "convince them of the value and they'll waiver the cost" strategy. And I'm not saying this is bad rather cautioning you to the potential monthly cost incurred by your business to implement all of these wonderful new toys.

As a side note, I do find it interesting that a Summit fully revolving around the message that interaction needs to be personal, there was 0 effort to make the experience of "being" at Summit personal. For all of the boasting and demos that the Keynote speakers gave, there was no actual direct interaction with it for us as an audience. Let me give you an example, we were told about great new strides in product recommendation, where using the power of Adobe the AI can recommend similar items for purchase, not once was a video or session recommended to me based on my previous viewing.
Behind the scenes I don't know how difficult that would have been to set up but Adobe definitely missed an opportunity to demonstrate in a real way how these new projects work.

In conclusion, online shopping is now all about the personal customer experience, that seems to be the message Adobe want people to know. There are sessions here for everyone regardless of your industry and status, this Summit is packed full of content and it would take a good few weeks to just get through it all. Adobe did a great job of bringing the Summit online, even if there were one or two things I thought they cold have done better. 

Head on over to adobe.com/uk/summit.html to see all the content now, for FREE.

Thank you again for supporting Hussey Coding by reading this blog, in the next few weeks we will be exploring a few of the breakout sessions in the commerce track to bring you all the latest news in the world of Magento,
Thanks again and don't forget to stay safe and have a great day.


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Adobe Summit '20 Advertising track - Keynote

Hello and welcome to the home of the

Hussey Coding blog.

Today we breakdown the final keynote session - Advertising! Brought to us by VP and GM of Adobe advertising Cloud, Keith Eadie with the help of Greg Collison, head of product for Adobe advertising cloud, and demos from Shelley Huang, Sr. solutions consultant. So for the last time, get on your marks, get set and let's GO!

Keith begins his keynote by telling us that over the next few years there will be new avenues and opportunities in advertising and that Adobe is building tools and systems to help us take full advantage of them. He tells us that Adobe and the advertising world have been operating in what he calls the "exposure era", much like shotgun advertising, a lot of content bursting onto every device and media stream, but now Adobe are moving to the "experience era" a more targeted, sniper type of advertising delivery that focuses more on customer experience than on saturation.
He then highlights for us the 4 key trends that are shaping this new era.
Firstly the rise in privacy tides, the open vs closed internet, customer data fueld decisioning and lastly that customer experience is paramount.

Adobe have been hard at work creating systems and solutions to these trends in order to help advertisers not only negotiate these new waters but to sail them confidently and competently. Keith then covers the 4 capabilities that any system hoping to provide customers with real time, first party data for both open and closed internet, must have.
These 4 capabilities are self-service application for all advertising channels, seamless activation of first-party audiences, single source of truth for reporting and attribution and connected advertising for connected journeys.

Obviously the next big question is how will Adobe achieve this?
For that answer we head over to Greg who goes over in great detail how Adobe advertising cloud will enable you to capitalize and benefit from the new and exciting opportunities that Keith mentioned earlier in the session.
He then goes on to share some new innovations that are coming to advertising cloud such as Campaign home, which allows you to gain faster insights, simplify your workflow and is designed to help you and your team to improve outcomes and work more efficiently, TV planning, the unified profile, connected advertising and talks about some new measurement and insight tools all coming very soon.

We then cut to Shelley who demos for us how Adobe planned an advertising campaign, personolised their stratergy and evaluated the effectiveness of the campeigns using a combination of Adobe analytics and advertizing cloud before joining Keith for the closing of the keynote session.
As always we want to be very careful about spoiling the experiance for you so we have, as with other blogs in this series, left a lot of information out so head over to adobe.com/uk/summit/2020/advertising.html to check out the full video.

We would like to thank you for joining us for this not so mini blog and encourage you to check out the other blogs in this series, if you haven't already. Please like and share these blogs on social media if you liked them and help to support Hussey Coding in reaching new audiences. Until then stay safe and have a great day.

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Adobe Summit '20 Customer journey management track - Keynote

Hi everyone and welcome back to the one and only

Hussey Coding blog

Today's blog is the penultimate blog in our series of Keynote sessions from this years adobe summit. The Customer journey management keynote is brought to us by VP of platform and products at Adobe experience cloud, Suresh Vittal with demos from both Mathieu Hannouz, Sr. evangelist and group manager at Adobe experience cloud and Freida Bou, Sr. solutions consultant.

This keynote sees Suresh ask the question, how do you grab a customers attention in a sea of personal messages from every other brand?
And then goes on to answer that question for the remainder of the video. Starting with the 4 key components, those being a real time unified profile, batch and real time journeys, content art and science and AI/ML intelligent services, Suresh talks about and explains how Adobe has designed not only its product strategies but also its vision to help you to create, activate and benefit from the tools at the heart of your companies customer journey management strategies.

He introduces us to the Journey orchestration tool that is coming soon, allowing both Adobe and non-Adobe applications to leverage real time signals and then to be able to deliver in the moment personal experiences to individual customers on a huge scale.
We see some new capabilities coming to Adobe campaign standard and classic in the form of additional scale with Adobe experience platform, experience platform audience sharing and data services for standard and external data access with connections to snowflake and hadoop 3.0 and interactive emails with support for Google AMP for classic. As usual we don't want to spoil the whole video for you so you can see what else is new by checking it out for your selves here adobe.com/uk/summit/2020/customer-journey-management.html

Next we are shown a demo of the journey orchestration tool by Mathieu, with the ability to enable companies to act on live data and use it to interact with customers in real time, journey orchestration helps you to create the best one to one real time customer experience possible.
But wait, there's more! Suresh tells us that "Adobe is doubling down on the investment it makes and helping B2B marketers innovate around the digital customer journey" and that these investments fall into the following 3 categories, building a foundation for growth, connecting people and content at scale and powering sales experiences.

Freida then demonstrates for us how Marketo engage combined with the power of experience cloud can be used to create personalized buyer journeys by looking at 3 key areas, how to create consistent and adaptive experiences across channels, how to use content and intelligence to connect with your audience and how to measure what's driving engagement and growth.
We then come back to Suresh who closes up the session by reminding us that customers need to be at the centre of what we do and that Adobe is committed to helping companies, be they B2C or B2B, achieve that goal.

Thank you for sticking with us in what has been a rather long mini blog, again, much like the other keynotes, there are so many things to unpack form these short sessions that it would take us a long time to get through it all but do be sure to come back tomorrow for our final keynote breakdown.
Thank you again and until tomorrow stay safe and have a great day.

Want to contact Hussey Coding? here's how
Mail us at info@husseycoding.co.uk
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