Over the next few weeks, we'll be taking a looking at some of the things that make PWA so attractive. This new-ish technology has everyone, not just the Magento community, but in the eCommerce community all of a buzz.
We'll be covering all of the main components of PWA that seek to convince us to invest in this new way. First off we'll be talking about speed!
As I'm sure you all know, time is money, the more time it takes you to produce a product or service then the less time you have to sell it and inevitably the less money you make on it. The same is true for your website, the longer it takes to load the less likely the user is to stick around.
Staggeringly the average user will abandon a website if it takes more than 3 seconds to load! To put that into perspective for you, if that sentence was a loading website, then those users would have abandoned it around "website if it takes".
Users expect sites to load quickly and give an all-round satisfying experience, but we all know that websites aren't always the quickest or easiest to navigate, especially on mobile, which is why we have apps.
But as good and effective as apps are, not everyone can afford to make one. Apps can sometimes hit the same issues as websites and even though an average user can have up to 80+ apps installed on their smartphone, they only make use of between 9-12 regularly and, of those the majority are social media apps.
But what if we could have the convenience of an app with the power of the website? Enter PWA.
PWA's boast incredible loading speeds and there are some great success stories out there, one of a store in Africa called Jumia who reported that their bounce rate was reduced by 50% thanks to PWA meaning that because their page loaded quicker fewer people left the site.
Lancome is another champion of PWA. They reported an incredible 84% decrease in loading time! Bringing about an impressive conversion rate.
In short PWA's have a faster loading ability compared to websites that do not use this technology.
We all expect our apps to scroll smoothly, open quickly and work perfectly. Now with the power of PWA combining both native app and website, it not only looks like we might be getting it, but it's coming at lightning speed!
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