5 November 2019

PWA - What's all the fuss about?

Hello and welcome back to another edition of
the Hussey Coding blog.

Today we start a new series all about this exciting phrase that is making it's way to the forefront of the Magento conversation, Progressive Web Apps!

We've all been there, right? Sitting at our desks just willing for the page to load or remembering that we need to buy that special gift for someone but, we have no internet connection! Maybe spending hours thinking and trying different things to engage with our customers and in all cases, getting nowhere fast!
PWA looks to change that, boasting speedier speeds, incredible integration, superior engagement and reliability more reliable than the most reliable reliability robot! Which is great, but what is it? Is it an app? is it a webpage? or is it something totally new?

PWA - What's all the fuss about?

Truth be told, it's all of the above. PWA's are websites that function as apps and though the idea of PWA's have been around a while, in the grand scheme of things it is all-new, especially to the world of Magento.

A PWA will take your website and make it look and feel like a 'native app'. Native apps are the apps that live on your phone or desktop, they are incredibly complicated to create and, they're even more costly to produce and maintain. However, the majority of the world find native apps to be faster, simpler and better to use than web-based sites.

One of the more substantial costs in developing a native app is the need to build one for every store you want to sell in, IOS, android, windows etc. That's 3 dev teams to create the same app for 3 different stores! PWA eliminates that, making it possible to create the 1 app that will roll out to every store. Also, they work for everyone across the board! It doesn't matter what browser your customers are using firefox, chrome, internet explorer or anything else, PWA's work on all of them. The term "progressive" means that the app will grow and adapt as new web technologies become available. This enhances the user's experience depending on the browser's abilities but also means that they will still work with older web browsers too.

PWA's boast many things, faster page loading, the ability to work offline, greater consistency across the application and does it all while looking and feeling like a native app! Allowing customers to easily install your companies website onto their smartphone or mobile device at the tap of an icon.
So far, all the buzz surrounding PWA's has been great, but are they really worth it? What is the overall benefit of going PWA? and is it really that much easier and/or cheaper to invest in than native apps?
All of these questions and more will be answered over the next few weeks as we here at Hussey Coding delve deeper into the workings behind this new technology.

Thank you for taking the time to read our intro blog, please let us know what you thought, are there any questions you have about PWA that you'd like us to cover? Head down the page and leave us your comments. Alternatively, you can reach us using any of our contact details below but until then, stay safe and have a great day.

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