In today's blog, we're talking all about ...
PWA's are designed to look and feel like native apps, so there is no need for the user to go to the browser at all. Depending on how the PWA is set up the user will be given the option to install the "app", then on their home screen, they will find an icon with a title and logo or image representing the company, just like a native app.
But it doesn't stop there!
Just one push of this icon will open up the freshly installed PWA, they will see a splash screen, like a native app, and when it is fully loaded, it will look like an app!
Let's be clear here, this is not a desktop shortcut or hyperlink.
The icon will not transport the user to the browser and open up a webpage, it will open and give the user the illusion that they are using a native app. No browser controls, smooth scrolling, it's available in the task list and since it's progressive, it doesn't need to install everything all in one go making PWA's much smaller compared to native apps saving the user space on their phone. In short, you have the power and the reach of the web browser combined with the ease and functionality of a native app!
But wait there's more!!!
PWA's can now be published in the Google store so, users don't have to go to the browser to get them. But even if they did need to go to the browser, PWA's can be easily found using your browsers search engine. Google considers PWA's to be such an important part of our future that they are more likely to promote a PWA site due to its increased speed and engagement. This will automatically improve your Google ranking score, helping your SEO team a whole lot!
Now, it needs to be noted here that it's not all sunshine and lollipops. There are one or two downsides that include PWA's inability to interact with all the features on a smart device, things like the camera or Bluetooth for example. However, there was a time when native apps couldn't do those things either so, it's my opinion that the inabilities of today are the memories of tomorrow when it comes to PWA.
Overall PWA looks to change the way we shop, browse and generally use our smart devices, it's looked at all that we have and seems to have taken the best from both worlds and aims to offer customers and users the best possible experience in mobile shopping.
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