Hello and welcome back to another mini blog by the Hussey Coding team.
Last week we looked at the speed of PWA vs the speed of the mobile browser and came to the conclusion that PWA's seem to be faster, which is very exciting. But is that the only thing that PWA can boast? is it a one trick pony or is there more to talk about? In today's blog we're talking all about ...
Interaction is all about user experience and PWA's boast is that it can increase the ease of engagement, the smoothness of the interaction and the quality of service to it's user. How do they do this? I'm glad you asked
PWA's are designed to look and feel like native apps and as such there is no need for the user to go to the browser at all, depending on how the PWA is set up the user will be given the option to install the "app" onto their home screen and when installed it will look like a regular app, there on their home screen they will find an icon with a title and logo or image representing the company but it doesn't stop there!
Just one push of this icon will open up the freshly installed PWA, they will see a splash screen, like a native app and when it is fully loaded it will look like an app! This is not like a desktop shortcut or hyperlink, the icon will not just transport the user to the browser and open up a webpage but it will give the user the illusion that they have opened a native app, no browser controls, smooth scrolling, it's available in the task list and because it's progressive, it doesn't need to install everything all in one go making the PWA much smaller compared to native apps saving the user space on their phone. In short you have the power and the reach of the web browser combined with the ease and functionality of a native app!
But wait there's more! PWA's can now be published in the Google store so users don't have to go to the browser to get them, but even if they did need to go to the browser PWA's can be easily found using your browsers search engine, Google consider PWA to be such an important part of our future that they are more likely to promote a PWA site due to it's increased speed and engagement, thus improving on your Google ranking score and helping your SEO team a whole lot.
Now it needs to be noted here that it is not all sunshine and lollipops, there are one or two downsides that include PWA's inability to completely interact with all of the other features on a smart device, camera, bluetooth that sort of thing but there was a time when native apps couldn't do those things either so it is my opinion that the inabilities of today are the memories of tomorrow when it comes to PWA.
Over all PWA looks to change the way we shop, browse and generally use our smart devices, it's looked at all that we have and seems to have taken the best from both worlds and aims to offers customers and users the best possible experience in mobile shopping.
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